Appetite for Content

I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011, it describes how B2B buyers are getting hungrier for information, and how the content “fillings” are changing. If you click through to the link (click on the graphic) and then double click on the image, you can read the content in this inforgraphic more effectively. It is hard to read as it is, but a lovely representation of the information don’t you think?

But if you haven’t got time, I’ve done it breifly below. It seems that year-on-year B2B targets are significantly increasing their preferences for content via:

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Blogs
  5. Online events
  6. Press advertising
  7. Direct mail
  8. Industry press
  9. Web search
  10. Supplier Websites


  1. Other social media vehicles


  1. Events / seminars – although I don’t think this is right for Asia Pacific
  2. Word of mouth – but isn’t that what social media is as well? I don’t know, maybe I’m wrong…

I just thought it was worth sharing.


Andrea Edwards

Managing Director


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