SAJE Officially Launches “The Writers Shop”

Audience Diaspora

We’ve never shared any SAJE news on our blog, but today we’re so excited about what we’re doing, we figured it was worth sharing. We’ve been building this concept and community for months now, and today, we launch The Writers Shop – an innovative collaboration between some of Asia’s brightest business communication and writing professionals, primarily to address the growing regional need for quality marketing and social content.

I’ve copied the press release below, and if you want more information, there’s a PPT on SlideShare that goes in to more detail. At some point soon, we’ll include a Web page here on this site… but that will have to wait for another day.

Please do share with anyone you think might benefit from such an innovative and creative group of strategic writers.


Andrea Edwards

Managing Director


A Virtual Team of High Class Content Creators Come Together to Feed Asia’s Social Machine 

Singapore, 2nd December 2011 – SAJE, a team of genuinely smart and creative business folk, today are launching The Writers Shop – an innovative collaboration between some of Asia’s brightest business communication and writing professionals, primarily to address the growing regional need for quality marketing and social content.

Centrally coordinated through SAJE, The Writer’s Shop is a virtual team that delivers quality content for the full spectrum of corporate communication needs including: strategic social media content, blogs, marketing, Web and internal communication.

Andrea Edwards, Managing Director of SAJE said, “Asia continues to lag the rest of the world in the standard of its social engagement, and strategic content marketing remains in its infancy. The majority of global companies operating in Asia rely heavily on head offices for content which isn’t always localized or relevant to this region. Additionally, local companies are not investing in the right content to invigorate their brands, engage their customers and compete on the global stage.

“The Writers Shop has been developed to assist Asian organizations address these challenges by providing high value, high quality and high impact content for any communication platform.” 

Edwards said that all Writer’s Shop practitioners have longevity and depth of experience in their key fields which span journalism, public relations, internal communication, market research, consulting and marketing content creation – some having more than 25 years in the business.

“This is the culmination of a vision, as well as a lot of passion, to deliver to businesses in Asia Pacific the best written content in the market,” she said.

The Writers Shop is a one-stop-shop for those in the B2B space needing thought leadership content to enhance their customer engagement. It is the high end written material needed to engage with customers and prospects throughout the sales cycle. Working with customers on projects, or as an extension of their sales and marketing team, The Writers Shop is a perfect model to help Asian organisations translate their vision and product/service benefits into prime content delivered via a variety of channels.

This type of content would include thought leadership whitepapers; powerful case studies; interviews with well briefed senior executives that lead to high impact content, executive blogs, opinion pieces, new concept positioning papers, Website refreshes and much more.

“Since launching SAJE in 2006, several customers have told us that Asia is lacking deeply experienced content creators who also understand business strategy and the needs of customer audiences,” said Steve Johnson, Commercial Director, SAJE. “The Writer’s Shop is a concept whose time has come and we are very proud to be launching it here in Singapore today.”

 “The Writers Shop collaborators are highly experienced in providing great content creation services, as well as providing strategic advice that will make our customers’ messages stand out from the competition. We can undertake individual projects or we can work with our customers on defining their entire content strategy, partnering with them to completion.”

For more information on The Writers Shop and detail on our writing team, please do take a look at our deck on SlideShare. It’s all there. Additionally, if you think anyone would be interested in our services, we’d appreciate you sharing our news.

About SAJE

SAJE are a team of seriously smart and experienced business professionals who work with our customers to excel at communication, marketing and sales strategies for Asia Pacific. Focused on revitalising our customer’s stories and taking them to market in new and interesting ways, SAJE helps customers evaluate their business, revitalise their offerings and then takes them to market. Established in Singapore in 2006, with an Australian office opening in 2009, SAJE has gone from strength to strength, delivering high quality services to customers right across Asia Pacific. Customers, small and large, past and present, include Hewlett-Packard, NetGain Systems, Cisco, Seatronics, Elmich Asia, Intel, Microsoft, Qais Consulting, Springboard Research, Zelda Recruitment and more. Headquartered in Singapore, SAJE serves the entire Asia Pacific region from this central business hub.

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