Social CEO

LinkedIn tips

18 Steps to an All-Star LinkedIn Profile is free as an ebook on Amazon Kindle

I want to help in this time of crisis, and one thing I can do is offer my newly published book – “18 Steps to an All-Star LinkedIn Profile” – for free. It’s now available as an ebook on Amazon Kindle, until end of April. Grab it today and focus on something you can control

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The Corona Virus – a lesson in opinions and influence when emotions are running high

The Corona Virus – a lesson in opinions and influence when emotions are running high

The world is in a precarious place right now. There is a lot of angst across multiple issues and fear appears to be in the driving seat. It’s not a pleasant time and whether online or off, it feels there’s no escape from the turmoil. We must pull the world back from the negative, divisive,

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What’s the difference between employee advocacy and social leadership?

What’s the difference between employee advocacy and social leadership? And why it matters

Welcome to 2020. I’m off to a slow start, due to extended festivities around my 50th birthday (yes getting old), but I’ll never be absent for long. There’s too much to ponder and discuss. Too much to get ready for. If you watched my video earlier in the month (please give my YouTube channel a

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LinkedIn tips

Should I send a personal note to new LinkedIn connections?

Can we please have an honest conversation about the tips for LinkedIn marketing coming our way, and more broadly, social media? Yes, even if it’s advice from the platforms themselves. To set the context. No matter what I do, whether on social media or not, I am always thinking from the perspective of the audience

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When did we all get so shallow, or have we not changed at all?

As the years roll on and social media marketing becomes more embedded in our lives and information gets more and more infobese, I believe we’re starting to really understand both the positive and negative impacts of social media in both our personal and professional lives. The negative is obvious. We saw the sickening use of

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent

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