What is the business value of social leadership?

When businesses harness the power of social leadership, the benefits show up in employee engagement, in the sales pipeline, and on the balance sheet.

Take IBM who, I’ve worked with for three years. They credit their improved social leadership to contributing $140 million to their sales pipeline and year on year have seen 66% growth in customer wins linked directly to social leadership from their star employees.

Banks like PNP Paribas Security Services, who look after a very specific group of institutional investors, credit their own social leadership culture change to improving employee engagement and sales impact.

social leadership

For more on the value of social leadership, explore these case studies.

Case study: Success Story – UNLEASH your employees, DISRUPT from within, GROW your business details the first year results and the array of business and employee benefits you experience as you build a social leadership culture. Please note: a three-year case study with results will be published in the first half of 2020.

Read: Harnessing the power of social leadership and employee advocacy in the financial services sector for insights on what success looks like in the financial services industry looks like.

For the individuals who embrace it, effective social leadership brings eminence, speaking opportunities, media coverage, podcast interviews, and invitations into private networking forums. It builds trust, credibility, and value.

Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!

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